Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Biz Development Should Never Be Like a Fire Drill (O’Dwyer’s)
- PR Pros Must Upskill In Trans Awareness (Spin Sucks)
- Forming Emotional Identity: Why You Should Care About What Customers Feel (Spin Sucks)
- How to Be a Better Company Leader in a Post-Pandemic World (Agency Management Institute)
- My Thesis…And How Much “Purpose” Your Business Needs (David C. Baker)
- Earned Media: How to Design the Perfect Pitch (Spin Sucks)
Podcast Episodes
- Leveraging overseas talent to grow your agency (featuring Noel Andrews) (Chats with Chip)
- How to Build An Agency For Financial Freedom, With Pia Silva (The Agency Profit Podcast)
- Measure Twice, Cut Once (That Solo Life)
- Lucas Capestany on the Power of Partnerships for Sustainable Growth (The Digital Agency Growth Podcast)
- Preparing Your Agency for Succession (The Innovative Agency Podcast)
- Page One or You Don’t Pay (The Marketing Agency Leadership Podcast)
- Keys to Improving Agency Client Success and Reduce Churn Rates (The Smart Agency Master Class)
- It needs to be a perfect pitch (Spin Sucks)
Videos
- Calculating your agency’s labor costs correctly (Small Agency Talk Show)
- Beware of the Broker Feeding Frenzy (Bureau of Digital)
- The R word – Agency Management Tip for Owners (Agency Management Institute)