Make your agency work for you, not the other way around
1,200+ agency owners trust Chip’s perspective every week.
Build to Own
Most agency advice is built around one goal: making your agency attractive to a future buyer. Build to Own flips that script.
We start from what you want — the work, the hours, the income, the clients — and build backward from there. Your agency should serve you today, while staying positioned for whatever comes next.
- Relies on uncertain future sale
- Trades current satisfaction for the hope of future riches
- Driven by someone else's expectations
- Sucess measured through a buyer's eyes
- Builds a business someone else wants
- Reap financial rewards now
- Get what you want from the business today
- Make choices that work for your life
- Define your own success and make it happen
- Builds a business you're happy to own
Learn how to design and run your agency so that it makes all of the risk and stress worth it.
The TMRW Mindset
If you know what you want tomorrow, you'll make better decisions today.
Four goals that shape the Build to Own framework — and every conversation we have.
How many hours per week do you want to work?
What time boundaries matter most to you?
What kind of flexibility do you need or want?
What type of clients do you want to work with?
How do you want people to think about your business?
What gives you real satisfaction as an agency owner?
What does your own financial success look like (not the business)?
Beyond annual income, what financial outcomes matter to you?
What non-financial rewards of ownership are most important to you?
What work energizes you and what drains you?
What role do you want to play in the business?
What type of people do you want to work alongside?
Ongoing
A trusted outside perspective as you navigate growth, profitability, leadership, and ownership decisions over time.
Most popular
A focused engagement to assess where your agency stands and identify clear priorities for what comes next.
Project-based
Targeted work for owners facing a specific challenge who want clarity on direction and a real plan forward.
About Chip Griffin
Chip Griffin spent decades building, running, and advising owner-led PR and marketing agencies before founding SAGA. He knows what it feels like when the agency you built starts to feel like a job you can’t quit.
SAGA exists because Chip believes there’s a better way — one where ownership gives you something back. Not in theory. In practice, starting now.
AIM-GET FRAMEWORK
No secret formula — just a clear framework that helps you make choices, build plans, and create systems that produce results for you and your clients.
Find your AIM ...
AMBITION
What do you want to achieve as an agency owner?
IDENTITY
What is your agency’s focus and who are your ideal clients?
MANAGEMENT
What structure will help achieve your goals drive success?
... then GET results
GROWTH
Find the right prospects to convert to profitable clients.
EXECUTION
Deliver on your promises and generate results for clients.
TALENT
Recruit and retain the team you need to get the job done well.
Latest from SAGA
Free Resources
Estimate what your agency is worth today and understand the levers that drive value.
A quick diagnostic to see where your agency stands across the key dimensions of the AIM-GET framework.
Ask questions and get answers grounded in Chip’s perspective — available anytime, on any topic.
A conversation can make ownership easier.
Don’t take on the risk and stress of running an agency without an experienced, objective perspective.