Insights on Agency Leadership

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The agency squeeze is real, but cutting costs isn’t the answer
Agencies are getting pressed from all sides. The winners will be the ones using AI to create value that didn't exist before.
Five words every agency owner needs to understand
In this episode, Chip and Gini dig into the meanings of five of words: leadership, management, accountability, responsibility, and authority.
300 episodes in: what’s changed, what hasn’t, and what we got wrong
In this episode, Chip and Gini review the themes that have defined the show and reflect on how their thinking has shifted.
Don’t fall in love (with prospects) too soon
When we fall in love with a prospect too quickly, it can lead to poor decision-making.
Hire people who understand how to solve problems
The practices behind the prompts
Agency owners are being told to adopt AI. The harder question is how to build the organizational infrastructure to use it well.
What the new LinkedIn algorithm actually means for agency owners
LinkedIn rebuilt its feed around relevance rather than recency, and new Trust Insights research explains what actually drives visibility now.
Explore a new AI briefing for agency owners
I’m experimenting with a new concept called SAGA Signals that provides agency owners with a briefing on the latest AI news and insights.
Build the business you want to own, not the one you hope to sell
In this episode, Chip and Gini discuss Chip's "Build to Own" philosophy as a counterpoint to the built-to-sell mindset.