Insights on Agency Leadership
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How do you know if your agency is giving and receiving the right level of value when serving a client?
In this episode, Chip and Gini explain why owners who step back from AI are making a mistake.
We all need to be pushing AI to help us in ways we may not have thought possible.
What does it mean to make your agency less dependent on you?
In this episode, Chip and Gini dig into what's stayed constant across their combined decades in PR and marketing.
Sometimes you need to accept that you're not able to deliver your best work.
In this episode, Chip and Gini walk through the risks of your team using Shadow AI and how to respond without overreacting.
There's a better way to think about what's happening when you and a prospect go back and forth on a fee, and it has very little to do with value.
If you ask yourself this question more often, you may find yourself making better decisions as an agency owner.