Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini explain why owners who step back from AI are making a mistake.
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In this episode, Chip and Gini explain why owners who step back from AI are making a mistake.
In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing.
In this episode, Chip and Gini walk through the risks of your team using Shadow AI and how to respond without overreacting.
In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency.
In this episode, Chip and Gini make the case that the bar for genuine human interaction has dropped so low, clearing it will make you stand out.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
