Stop making sacrifices your agency doesn’t need you to make
In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve.
Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve.
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In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve.
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Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.