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In this episode, Chip and Gini make the case that the bar for genuine human interaction has dropped so low, clearing it will make you stand out.
In this episode, Chip and Gini ask if you were on the receiving end of your own agency's processes, would you be happy?
Agencies need to think about what policies to put in place to balance employees' freedom to have side gigs with business necessities.
In this episode, Chip and Gini discuss how AI is allowing agencies to increase their PESO Model capabilities.
It all comes down to treating your prospects and clients the way you would want to be treated if the shoe was on the other foot.
In this episode, Chip and Gini cover the practical and emotional side of client departures.
GEO puts earned media in the spotlight, while public sentiment toward AI keeps souring and the AI cost-value equation continues to evolve.
In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they're using AI and the reality of what’s happening inside their businesses.
I get busy like the rest of you and tend to de-prioritize my own content creation, so I need a reservoir of ideas.