Insights on Agency Leadership

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Are you easy to work with?
It all comes down to treating your prospects and clients the way you would want to be treated if the shoe was on the other foot.
What to do when a client “fires” your agency
In this episode, Chip and Gini cover the practical and emotional side of client departures.
AI is giving PR and communications a moment, but it won’t be easy
GEO puts earned media in the spotlight, while public sentiment toward AI keeps souring and the AI cost-value equation continues to evolve.
What the Agency AI Survey results mean for PR and marketing firms
In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they're using AI and the reality of what’s happening inside their businesses.
Where do these topics come from?
I get busy like the rest of you and tend to de-prioritize my own content creation, so I need a reservoir of ideas.
How agency owners can use AI as an always-on thought partner
In this episode, Chip and Gini explore how to use AI tools as more than just a content machine.
Getting paid to learn
What if you and your team could get clients to pay you to learn and expand your skills and knowledge?
Stop making sacrifices your agency doesn’t need you to make
In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve.
Survey shows most owner-led agencies think they’re ahead on AI. Most aren’t.
What the results from the SAGA Agency AI Survey data show.