Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 5 questions to help determine how well your agency is positioned to grow new business (SAGA)
- Make no little plans (Anchor Advisors)
- Why Marketing Agencies are Debating Google Analytics vs Matomo (AgencyAnalytics)
- Stopping Is As Important As Starting (Punctuation)
Podcast Episodes
- Beware easy-to-sell but hard-to-serve clients for your agency (Agency Leadership Podcast)
- Positioning your agency for exit (The Digital Agency Show)
- The PR Forecast for 2024 (That Solo Life)
- Get the Attention of BIG BRANDS by Leveraging Success Stories with Kaitlyn Barclay (Smart Agency Master Class)
- Revisiting Remote Work (2Bobs)
Videos
- Should we rely on scripts for sales conversations? (The Sutter Company)
AI in Focus
- ChatGPT speaks for itself about its PR capabilities (FIR Interviews)
- AI for communicators: What’s new and notable (PR Daily)
- Three PR Trends Agencies Can’t Afford to Miss in 2024 (PR News)
- The Top PR Predictions for 2024: More AI, Less X (Adweek)
