Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Strategic Thinking for PR: How to Prepare for Black Swan Events (Spin Sucks)
- The downside of a referral program (Bureau of Digital)
- 5 Ways to Refuel Your Creativity When You are Stuck in a Rut (Solo PR Pro)
- One way to improve the thinking that comes out of every meeting (Anchor Advisors)
- Mastering Client Retention: The Ultimate Guide for Agencies (Parakeeto)
- See Yourself Anywhere In These? (David C. Baker)
- Marketing Agency Jobs That AI Will Replace, Enhance, or Create (Agency Analytics)
Podcast Episodes
- The aftermath of firing agency employees for cause (Agency Leadership Podcast)
- How to make conversations with your agency employees less difficult (featuring Allyns Melendez) (Chats with Chip)
- AI Generative Search is Coming – Will You Be Ready? (Spin Sucks)
- Book Club Fail and Business Development (That Solo Life)
- The War on Payment Terms (2Bobs)
- Is time tracking actually holding you back? (Trailblazer fm)
- Law and PR combine to protect reputations (For Immediate Release)
- Work-Life Balance for Agency Owners, with Karl Sakas (The Innovative Agency Podcast)
- Effective Delegation and Tips on Accountability for Faster Agency Growth (Smart Agency Master Class)
Videos
- The Expert Says “No” (Win Without Pitching)
- Agency lead-gen, bite-size service offerings, and extended leave prep (Sakas and Company)
- Cut to the Chase with Daren Bascome, Founder & Managing Director of Proverb (RSW/US)
- Grow what you have (Agency Management Institute)
