Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- Agency employee utilization rates are overrated (SAGA)
- A 2023 PESO Model™ Primer for Communicators (Spin Sucks)
- How to Win New Business in a Recession (The Biz Dev Blog)
- Solo PR Pros, 2023 is Your Time to Shine — Here’s What the Data Says (Solo PR Pro)
- Avoiding the Growth Trap (David C. Baker)
- How to Market a Cannabis Business From Launch to Loyalty (Spin Sucks)
Podcast Episodes
- Is AI writing an agency’s friend or foe? (Agency Leadership Podcast)
- How to Optimize your Agency’s Business Model for More Profits, with Paul Higgins (The Agency Profit Podcast)
- An Integrated PESO Model That Executives Love (Spin Sucks)
- Are You Ready to be a Solo PR Pro? (That Solo Life)
- A Successful Change From Freelancer to Growing Agency (The Digital Agency Show)
- Managing your motivation, with Jenny Ainsworth (The Personal Brand Entrepreneur Show)
- Creating a Remarkable Client Services Team, with Khushbu Doshi (Thrive)
- The ROI of being a good podcast guest with Tom Schwab (Build A Better Agency)
