Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners.
Articles & Blog Posts
- What’s a Code of Ethics If People Don’t Follow It? (Spin Sucks)
- 3 Things You Need to Include in Your Partnership Agreement (Agency Management Institute)
- What is a Fractional COO? And do you need one for your agency? (Parakeeto)
- The Fastest Way to Remove Yourself From Your Agency (Agency Mavericks)
- The Problem With How Our Industry Understands Project Management (David C. Baker)
- How to Calculate Your Billable Employee Cost- Per-Hour (Parakeeto)
- 20 Ways to End a Conversation You Never Wanted to Have (Spin Sucks)
Podcast Episodes
- Conversations are key to successful RFP responses (The Agency Leadership Podcast)
- Agency Time Tracking – The Right Way, with Marcel Petitpas – Episode 42 (The Agency Profit Podcast)
- In Celebration of Women (That Solo Life)
- Secrets Behind the Killer Proposal (2Bobs)
- How To Be An Illogical Bicycle For Agency Clients with Rory Sutherland (Agency Accelerated)
- New year insights for agency relationships with Lee McKnight (Build a Better Agency)
- Cris Rodriguez on Dominating Your Niche (The Digital Agency Growth Podcast)
- Offshoring & Outsourcing – With Will Bagnall (The Digital Agency Show)
- Decentralized branding (For Immediate Release)
- Productivity in the eye of the storm, with Mike Vardy (The Personal Brand Entrepreneur Show)
- Marketing to Keep the Kitchen Open: Profitable Hospitality in a Pandemic (The Marketing Agency Leadership Podcast)
- The PR Week: 3.3.2022 – Marc Ross, Caracal (The PR Week Podcast)
- 2 Common Mistakes to Avoid While Growing Your Agency (The Smart Agency Master Class)
- PR Pros behaving badly (Spin Sucks)
- Are all companies in the news business? (For Immediate Release)
Videos
- How to think about HR risks in your agency (Small Agency Talk Show)
- Why isn’t your agency worth more? – Agency Management Tip for Owners (Agency Management Institute)
- How Often Should You Post On LinkedIn? A Challenge. (RSW/US)