Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- How PR agencies can turn measurement and evaluation into a profit center (SAGA)
- PR Forecast for 2024 (Solo PR Pro)
- Zoom vs. Meet vs. Teams? Let’s Rumble! (Bureau of Digital)
- Skip the ESOP (Punctuation)
- Deciding When and How Your Brand Should Address Social Issues (Spin Sucks)
- The first step to improve your leadership and influence (Anchor Advisors)
- 5 questions to help determine how well your agency has crossed the t’s and dotted the i’s (SAGA)
Podcast Episodes
- Small agencies should beware the big brands (Agency Leadership Podcast)
- The Art of Commenting: Leveraging Comments for PR (Spin Sucks)
- The 3 Steps for Creating Clarity in Your Agency Operations, with Melissa Morris (The Agency Profit Podcast)
- Holiday Hacks (That Solo Life)
- Dig Deep and Embrace the Next Great Idea (The Digital Agency Show)
- Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley (The Digital Agency Growth Podcast)
- Jay Baer on The Time to Win and Using Responsiveness to Your Advantage (Smart Agency Master Class)
Videos
- Agency bizdev, prospects who ghost, and reaching higher-profile clients (Sakas and Company)
- Getting To The Decision Maker In A Group Sale (Win Without Pitching)
AI in Focus
- Employee AI competencies (For Immediate Release)
- AI for communicators: What’s new and what’s next (PR Daily)
- AI In PR: Why We Should Be Both Optimistic And Cautious (Forbes)