Chip is the founder of the Small Agency Growth Alliance (SAGA) where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures. Follow him on Twitter at @ChipGriffin.
Agency Leadership Podcast
Helping agencies grow and thrive.
A sometimes irreverent — but always relevant — look at the business of PR & marketing agencies.
In this episode, Chip and Gini tackle the unsexy but critical task of auditing your agency's website content.
In this episode, Chip and Gini discuss the importance of agency owners reflecting on the reasons they started their businesses and how those motivations can inform current strategies.
In this episode, Chip and Gini discuss the need for agencies to set themselves apart and adapt to the evolving landscape, particularly through the effective use of AI.
In this episode, Chip and Gini discuss the challenges of finding skilled, reliable employees who align with agency values.
In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee.
In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world.
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Chip Griffin
Gini Dietrich
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR. Follow her on Twitter at @GiniDietrich.
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