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In this episode, Chip interviews Gini about the newly updated PESO Model certification and what’s changed in how organizations should think about paid, earned, shared, and owned media.
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In this episode, Chip and Gini discuss the need for agencies to set themselves apart and adapt to the evolving landscape, particularly through the effective use of AI.
In this episode, Chip and Gini discuss the challenges of finding skilled, reliable employees who align with agency values.
In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee.
In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world.
Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values.
Chip is the founder of the SAGA where he helps PR & marketing agencies grow and thrive. He brings more than two decades of experience as an agency executive and entrepreneur. He shares the wisdom of his success and lessons of his failures.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
