Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini cover the practical and emotional side of client departures.
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In this episode, Chip and Gini dig into what’s happening with entry-level hiring right now, and why the answer can’t be to stop hiring junior staff altogether.
In this episode, Chip and Gini dig into the meanings of five of words: leadership, management, accountability, responsibility, and authority.
In this episode, Chip and Gini review the themes that have defined the show and reflect on how their thinking has shifted.
In this episode, Chip and Gini break down why problem-solving ability should be the primary hiring criterion, especially as AI makes technical skills easier to acquire and offload.
In this episode, Chip and Gini discuss Chip’s “Build to Own” philosophy as a counterpoint to the built-to-sell mindset.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
