Insights on Agency Leadership
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In this episode, Chip and Gini discuss how to manage situations where clients want to terminate contracts early.
Chip and Gini discuss how AI is perceived to speed up work, leading clients to have unrealistic expectations regarding turnaround times and pricing.
Rather than being meticulous about scope and identifying deviations from the agreed scope, what if you structured your relationship with clients so that it isn't really a problem?
In this episode, Chip and Gini focus on the issue of employees over-servicing clients.
The truth is that in many instances, the focus on increasing profit for existing clients isn't targeted correctly and the real problem is that engagements aren't priced right to begin with.
Emily Allard shares her journey from being a professional softball player to starting her own sports marketing agency focused on women's athletics.
In a small agency, the owner is never far from the action, but that doesn't mean you need to be on the frontlines all the time either.
In this episode, Chip and Gini discuss the importance of having a clear vision for where an agency is headed while also acknowledging the need for strong operational skills.
The bottom line is that you can't let yourself fall into the trap of being just a planner or just a doer. You need to be both in the right quantities at the right time.