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Curiosity and an interest in learning helps to make you a better agency owner and entrepreneur.
But it also can be a bit of an obstacle.
It is easy to become addicted to learning — especially today with so many sources of information available at our fingertips.
Reading, listening, and watching can also be a great way to procrastinate from work tasks that we might prefer to put off.
I’ll explore this idea a bit more later in this week’s newsletter, but first let’s look at the resources that Jen has rounded up for you this week (and perhaps feed your own addiction or aid some procrastination).
— Chip Griffin, SAGA Founder
Weekly Roundup
Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
— Jen Griffin, SAGA Community Manager
Latest from SAGA
- AI no threat to agency employees learning fundamental skills (Agency Leadership Podcast)
Articles & Blog Posts
- The Art of Skateboarding & Business Development: Lessons from My Son’s Journey (RSW/US)
- Why Are Brands Still Struggling With Storytelling? (Spin Sucks)
- The Best of the Best from Our January Newsletters (Bureau of Digital)
- Facing An Existential Crisis? (Punctuation)
- You can do hard things. (Anchor Advisors)
- 18 Best Marketing Automation Tools in 2025 (AgencyAnalytics)
Podcast Episodes
- How to Find Joy and Make an Impact in PR (That Solo Life)
- The New Rules of Modern Earned Media (Spin Sucks)
- Empowering Your Agency Team: Creating a Clear Growth Path for Success with Warren Wilansky (Smart Agency Master Class)
- Is White Label the Future of Agencies? With Manish Dudharejia (The Agency Profit Podcast)
Videos
- “How do we know if our new business goals are unrealistic?” (The Sutter Company)
- Surprise! (Agency Management Institute)
AI in focus
- The Future of Recruitment: AI and Fact-Driven Hiring with Fletcher Wimbush (The Digital Agency Show)
- Operationalizing AI, with Brandon White (The Innovative Agency)
- Employees’ Use of Shadow AI Surges (For Immediate Release)
Are you addicted to learning?
Don’t get me wrong, I want you to be curious and try to keep learning.
It’s not just a selfish desire since I create what I hope is valuable content, but because it really does make you a better business owner and expert advisor.
But like everything else, it is important to consume professional development in moderation.
I speak from experience here since my idea of fun in my “free” time is to read, watch, and listen to content about my professional interests.
How do you know if you are addicted to learning?
Just ask yourself if it is getting in the way of accomplishing the important tasks on your to do list.
If you feel like you don’t have enough time in the day to get everything done that you need to do — and you’re still finding plenty of time to engage in professional development — you might need to strike a new balance.
Consider giving yourself a time budget for your education consumption — a bit of an information diet, if you will.
Another sign that you might be addicted to learning is that you suffer from analysis paralysis.
If you feel the need to keep researching and researching before making decisions, you might need to give yourself firmer decision deadlines and accept that at some point you need to act based on the knowledge you already have.
By all means keep learning (and keep reading my newsletters!) but make sure that it isn’t getting in the way of making progress in your business.
Now, let me get back to watching some YouTube videos.
