Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency.
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In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they’re using AI and the reality of what’s happening inside their businesses.
In this episode, Chip and Gini explore how to use AI tools as more than just a content machine.
In this episode, Chip Griffin and Gini Dietrich look at the sacrifices owners make on behalf of their teams and why those sacrifices often create more problems than they solve.
Agency owners who show up prepared to have a real conversation before pitching solutions will stand out.
In this episode, Chip and Gini dig into what’s happening with entry-level hiring right now, and why the answer can’t be to stop hiring junior staff altogether.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
