Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini explain why owners who step back from AI are making a mistake.
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In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy?
In this episode, Chip and Gini discuss how AI is allowing agencies to increase their PESO Model capabilities.
In this episode, Chip and Gini cover the practical and emotional side of client departures.
In this episode, Chip and Gini dig into the numbers and find the gap between how owners think they’re using AI and the reality of what’s happening inside their businesses.
In this episode, Chip and Gini explore how to use AI tools as more than just a content machine.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
