Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini ask if you were on the receiving end of your own agency’s processes, would you be happy?
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In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee.
In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world.
Chip and Gini discuss the authentic motivations and realities behind agency mission statements and values.
In this episode, Chip and Gini discuss a Reddit post about an agency leader going MIA and the repercussions for the team.
In this episode, Chip and Gini address a listener’s question about the opportunities for growing an agency through outbound sales.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
