Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
In this episode, Chip and Gini cover the practical and emotional side of client departures.
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In this episode, Chip and Gini discuss the importance of agency owners reflecting on the reasons they started their businesses and how those motivations can inform current strategies.
In this episode, Chip and Gini discuss the need for agencies to set themselves apart and adapt to the evolving landscape, particularly through the effective use of AI.
In this episode, Chip and Gini discuss the challenges of finding skilled, reliable employees who align with agency values.
In this episode, Chip and Gini tackle the difficult subject of firing an underperforming and problematic employee.
In this episode, Chip and Gini discuss the growing concerns surrounding AI in the agency world.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
