Many – if not most – agency owners view selling as a necessary evil if they want to grow their firms or even just stay in business.
But if you think about agency business development as sales, then you may be going about things the wrong way.
Winning new clients is more about relationship-building and match-making. You’re not selling widgets where your goal might be to get the best price and the quickest close.
You need to find best-fit clients who are ready for the help that you can provide.
In this webinar, Chip Griffin will walk you through how you should be thinking about agency business development and the steps to take to grow without being a salesperson.