Below are some articles, blog posts, podcasts, and videos that we came across during the past week or so that provide useful perspective and information for PR and marketing agency owners. While we don’t necessarily endorse all of the views expressed in these links, we think they are worth your time.
Articles & Blog Posts
- 11 Ways PR Agencies can leverage AI for their clients in 2023 (The Measurement Standard)
- Six Ways to Ensure Brand Reputation (Spin Sucks)
- Best Practices for Setting Rates as a Solo PR Pro (Solo PR Pro)
- Unlocking Your Team’s Potential: The Ultimate Guide to Workload Management (Parakeeto)
- Embrace the Struggle: Finding Happiness in Digital Services (Bureau of Digital)
- Sales engineering: When to involve billable people in bizdev (Sakas and Company)
- Five Questions Your Salesperson Should Be Able To Answer (David C. Baker)
- 14 Lessons from Pop Songs To Promote Your Agency on LinkedIn (Agency Analytics)
Podcast Episodes
- An honest conversation about agency owner compensation (SAGA)
- The Reputation Game has Changed (Spin Sucks)
- Everything Everywhere All at Once: Social Media in 2023 (That Solo Life)
- Should Chip stop blindly hating RFPs for agencies? (SAGA)
- Leveraging Processes for Profit, with Dean Soto (The Agency Profit Podcast)
- How we use ChatGPT in our web agency (Trailblazer fm Podcast)
- Joe Ardeeser on Optimizing Your Agency’s Proposals and Upsells (The Digital Agency Growth Podcast)
- AI completes tasks and raises fears (For Immediate Release)
- Authority Building Tactics, with Henry DeVries (The Innovative Agency Podcast)
Videos
- How do we get a prospect to stop stalling and award the business? (The Sutter Company)
- How are you using your values? (Agency Management Institute)