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Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning.
Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one
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Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one
In this episode, Chip and Gini discuss Chip’s “Build to Own” philosophy as a counterpoint to the built-to-sell mindset.
In this episode, Chip and Gini dissect the holding company’s “brilliant innovation” with the appropriate level of sarcasm, then pivot to the actually interesting question buried in the announcement: how should agencies price around AI?
In this episode, Chip interviews Gini about the newly updated PESO Model certification and what’s changed in how organizations should think about paid, earned, shared, and owned media.
In this episode, Chip and Gini dig into why ideas that sound compelling in theory often create unintended consequences in practice.
Chip Griffin is the founder of SAGA and creator of the Build to Own approach, helping PR and marketing agency owners get more profit, time, and choices from the businesses they run.
Gini is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, the lead blogger at Spin Sucks, and the host of Spin Sucks the podcast. She also is co-author of Marketing in the Round and co-host of Inside PR.
