Retainers can provide steady revenue and long-term stability for your agency – but only if they’re structured correctly. Too often, agency owners fall into the trap of underpricing, over-servicing, or failing to set clear boundaries, leading to frustration and shrinking profit margins.
In this webinar, Chip Griffin will guide you through the key principles of building profitable retainers. You’ll learn how to define the right scope, set appropriate pricing, and ensure that both you and your clients get the most value out of the relationship. Plus, Chip will share tips for successfully navigating retainer renewals, increasing fees over time, and handling situations where the agreement needs to change.
Whether you’re new to retainers or looking to refine your existing ones, this session will help you transform these agreements into a predictable and sustainable revenue stream for your agency.