Agency Business Growth Strategies
Get focused to grow your agency
The Agency BGS workshop helps agency leaders cut through the clutter to build a growth plan that works. It emphasizes focus and consistency rather than high-volume, high-pressure sales tactics.
Who Should Attend
- Agency owners who need a little help to jumpstart or accelerate business growth
- Agency employees responsible for business development who need a framework for success
- Agency client managers who need help driving organic growth from their accounts
- Agency teams who need some ideas on how to collaborate most effectively on business growth
Workshop Highlights
- Creating an Ideal Client Profile for your agency that helps you generate best-fit clients.
- Crafting focused positioning that makes it easier for you to attract those best-fit clients.
- Establishing pricing that works for your target clients while helping your agency to have sustainable, profitable growth.
- Building effective target lists that allow you to better tailor your business development efforts.
- Positioning yourself as an expert within your target audience to attract quality prospects.
- Advancing your connections from curiousity to closing so that you win best-fit clients consistently.
- Expanding existing accounts to drive profitable organic growth with more satisfied clients
The Agenda
Part 1: Targeting Your Ideal Clients
Growth starts with understanding what kind of clients and engagements you want. We will cover creating an ideal client profile, establishing strong positioning for your agency, and creating a profitable price structure.
Part 2: Getting Noticed & Known
Once you know who you want for clients, you need to find ways to get in front of them. We will explore how to build an effective target list, as well as how you can build more relationships and get seen as an expert.
Part 3: Courting, Closing, & Growing Accounts
Getting known helps, but you need to move people from mere connections to active prospects. We will look at how to pluck prospects from your network, move them into client relationships, and successfully grow existing accounts.
This agenda is subject to modification but represents the general topics that will be covered. Registrants will have an opportunity to shape the actual content of the sessions through feedback prior to and during the workshop.
The Details
Format
This workshop will take place in 3 parts via Zoom. Each session will last approximately two hours.
It will be interactive with plenty of time for Q&A and discussion.
In addition to the training there will be handouts, suggested homework, and recommended next steps.
Dates & Times
The workshop sessions will be held:
- Wednesday, January 15, 2025: 12-2 PM ET
- Wednesday, January 22, 2025: 12-2 PM ET
- Wednesday, January 29, 2025: 12-2 PM ET
Recordings
Registrants are strongly encouraged to attend the sessions live so they can participate in Q&A and discussion, but recordings will be available if you miss one.
Eligibility
This workshop is open to both agency owners and employees.
Price
- $495 Early Bird Registration (ends 12/31/2024)
- $795 Standard Registration
If 3+ individuals from the same agency wish to attend, volume discounts are available. Contact us for details.
Instructor
Chip Griffin, SAGA Founder & Agency Owner
Chip Griffin created SAGA to help agency owners build the businesses that they are happy to own. He is a serial entrepreneur with a track record of building businesses that serve the PR and marketing community.
He has worked in a wide variety of roles in communications businesses, starting as a junior account executive at a boutique public affairs firm and eventually serving as Chief Operating Officer for a global media intelligence agency.
As someone who has owned an agency himself, he understands the challenges and opportunities his clients see every day.