# SAGA

> Advice for PR & marketing agency owners

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## Pages

- [The Agency Accelerator](https://sagaimpact.com/how-we-help/agency-accelerator/)
- [Succession and Exit Planning](https://sagaimpact.com/how-we-help/succession-and-exit-planning/)
- [Positioning and Growth](https://sagaimpact.com/how-we-help/positioning-and-growth/)
- [Profitability and Pricing Review](https://sagaimpact.com/how-we-help/profitability-and-pricing/)
- [Phone a Friend](https://sagaimpact.com/how-we-help/phone-a-friend/)
- [Ongoing Advisory Support](https://sagaimpact.com/how-we-help/ongoing-advisory-support/)
- [Agency Business Checkup](https://sagaimpact.com/how-we-help/agency-business-checkup/)
- [The Build to Own Guide](https://sagaimpact.com/build-to-own/guide/)
- [No Access](https://sagaimpact.com/no-access/)
- [Newsletter](https://sagaimpact.com/newsletter/)
- [MicroChip](https://sagaimpact.com/microchip/)
- [Articles](https://sagaimpact.com/articles/)
- [Who We Help](https://sagaimpact.com/who-we-help/)
- [PR Agency Valuation Calculator](https://sagaimpact.com/pr-agency-valuation-calculator/)
- [Order Completed](https://sagaimpact.com/tickets-order/)
- [Tickets Checkout](https://sagaimpact.com/tickets-checkout/)
- [Agency Health Assessment (Results)](https://sagaimpact.com/aha/aha-results/)
- [Agency Health Assessment (Interactive)](https://sagaimpact.com/aha/)
- [Agency Health Assessment - Thank You](https://sagaimpact.com/aha/aha-download/thank-you/)
- [Agency Health Assessment (Download)](https://sagaimpact.com/aha/aha-download/)
- [SAGA Events & Webinars](https://sagaimpact.com/events/)
- [Order Failed](https://sagaimpact.com/order-failed/)
- [Order Confirmation](https://sagaimpact.com/order-confirmation/)
- [Checkout](https://sagaimpact.com/checkout/)
- [Build to Own Overview](https://sagaimpact.com/build-to-own/)
- [Small Agency Talk Show Panelists](https://sagaimpact.com/podcasts/small-agency-talk-show/panelists/)
- [Small Agency Talk Show](https://sagaimpact.com/podcasts/small-agency-talk-show/)
- [AIM-GET: Talent](https://sagaimpact.com/aim-get/talent/)
- [AIM-GET: Execution](https://sagaimpact.com/aim-get/execution/)
- [AIM-GET: Growth](https://sagaimpact.com/aim-get/growth/)
- [AIM-GET: Management](https://sagaimpact.com/aim-get/management/)
- [AIM-GET: Identity](https://sagaimpact.com/aim-get/identity/)
- [AIM-GET: Ambition](https://sagaimpact.com/aim-get/ambition/)
- [The AIM-GET Framework for Agency Success](https://sagaimpact.com/aim-get/)
- [Small Agency Growth Alliance Forum](https://sagaimpact.com/saga/forum/)
- [Webinars](https://sagaimpact.com/webinars/)
- [2020 PR Agency Deal List](https://sagaimpact.com/agency-deal-list/2020-pr-agency-deal-list/)
- [2019 PR Agency Deal List](https://sagaimpact.com/agency-deal-list/2019-agency-deal-list/)
- [Agency Deal List](https://sagaimpact.com/agency-deal-list/)
- [Terms and Conditions](https://sagaimpact.com/terms-and-conditions/)
- [Search SAGA](https://sagaimpact.com/search/)
- [Project Management](https://sagaimpact.com/saga/resource-library/project-management/)
- [Resource Library](https://sagaimpact.com/saga/resource-library/)
- [Sample Legal Documents](https://sagaimpact.com/saga/resource-library/legal/)
- [Ask Chip](https://sagaimpact.com/ask/)
- [Podcasts](https://sagaimpact.com/podcasts/)
- [Insights](https://sagaimpact.com/insights/)
- [SAGA Newsletter](https://sagaimpact.com/subscribe/)
- [How We Help](https://sagaimpact.com/how-we-help/)
- [In the News](https://sagaimpact.com/about/in-the-news/)
- [Chats with Chip Podcast](https://sagaimpact.com/chats-with-chip/)
- [Chip Griffin](https://sagaimpact.com/about/team/chip-griffin/)
- [Leadership](https://sagaimpact.com/about/team/)
- [About Us](https://sagaimpact.com/about/)
- [Thank You for contacting us.](https://sagaimpact.com/thank-you-for-contacting-us/)
- [Thank You for Registering](https://sagaimpact.com/events__trashed/thank-you-webinar/)
- [Thank you for subscribing!](https://sagaimpact.com/thank-you-for-subscribing/)
- [Login](https://sagaimpact.com/login/)
- [Sample Human Resources Documents](https://sagaimpact.com/saga/resource-library/human-resources/)
- [SAGA Member Center](https://sagaimpact.com/saga/home/)
- [Small Agency Growth Alliance](https://sagaimpact.com/saga/)
- [Thank You](https://sagaimpact.com/thank-you/)
- [Account](https://sagaimpact.com/account/)
- [Agency Leadership Podcast](https://sagaimpact.com/agency-leadership-podcast/)
- [Privacy](https://sagaimpact.com/privacy/)
- [Contact Us](https://sagaimpact.com/contact/)
- [Home](https://sagaimpact.com/)

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## Posts

- [Hire for problem-solving ability first](https://sagaimpact.com/hire-for-problem-solving-ability-first/)
- [Curiosity fuels agency success – and survival](https://sagaimpact.com/curiosity-fuels-agency-success-and-survival/)
- [Who holds you accountable when you're the boss?](https://sagaimpact.com/who-holds-you-accountable-when-youre-the-boss/)
- [How much is a marketing or PR agency worth? (And what that really means for owners)](https://sagaimpact.com/agency-valuation/)
- [Build for TMRW to get more from your agency](https://sagaimpact.com/build-for-tmrw/)
- [Strategy is not your moat in the age of AI](https://sagaimpact.com/strategy-is-not-your-moat-in-the-age-of-ai/)
- [The PESO Model evolves for the AI era (and why your website isn't dead)](https://sagaimpact.com/the-peso-model-evolves-for-the-ai-era-and-why-your-website-isnt-dead/)
- [Boomerang hires can be good for your agency](https://sagaimpact.com/boomerang-hires-can-be-good-for-your-agency/)
- [Lead generation for agency owners who don't love sales](https://sagaimpact.com/agency-lead-generation/)
- [Taking away their toys](https://sagaimpact.com/taking-away-their-toys/)
- [Building the ideal agency: wrestling with the tough decisions](https://sagaimpact.com/building-the-ideal-agency-wrestling-with-the-tough-decisions/)
- [The truth about agency profit margins (and why benchmarks mislead owners)](https://sagaimpact.com/agency-profitability/)
- [Introducing Sage, Chip's AI alter ego](https://sagaimpact.com/introducing-sage-chips-ai-alter-ego/)
- [Wake up or get left behind: AI is forcing your hand](https://sagaimpact.com/wake-up-or-get-left-behind-ai-is-forcing-your-hand/)
- [Why marketing your own agency is harder than marketing for clients](https://sagaimpact.com/why-marketing-your-own-agency-is-harder-than-marketing-for-clients/)
- [Build to Own: Getting More From Agency Ownership](https://sagaimpact.com/build-to-own-getting-more-from-agency-ownership/)
- [Stop using the wrong yardstick to measure agency success](https://sagaimpact.com/stop-using-the-wrong-yardstick-to-measure-agency-success/)
- [Stop letting your website embarrass you](https://sagaimpact.com/stop-letting-your-website-embarrass-you/)
- [Stop chasing AI tools: Start with what actually hurts](https://sagaimpact.com/stop-chasing-ai-tools/)
- [Agency time tracking: The complete guide](https://sagaimpact.com/agency-time-tracking-the-complete-guide/)
- [You're not using AI enough](https://sagaimpact.com/youre-not-using-ai-enough/)
- [Rediscovering your agency's founding spark](https://sagaimpact.com/rediscovering-your-agencys-founding-spark/)
- [How to break the agency feast-or-famine cycle](https://sagaimpact.com/how-to-break-the-agency-feast-or-famine-cycle/)
- [What's your big idea for 2026?](https://sagaimpact.com/whats-your-big-idea-for-2026/)
- [Embracing innovation to survive and thrive in 2026](https://sagaimpact.com/embracing-innovation-to-survive-and-thrive-in-2026/)
- [Balancing skills and personality when hiring a new team member](https://sagaimpact.com/balancing-skills-and-personality-when-hiring-a-new-team-member/)
- [Firing underperforming team members](https://sagaimpact.com/firing-underperforming-team-members/)
- [AI myths agencies must avoid](https://sagaimpact.com/addressing-ai-misconceptions-in-client-relations/)
- [Do agency mission and values statements matter? And is yours even accurate?](https://sagaimpact.com/do-agency-mission-and-values-statements-matter-and-is-yours-even-accurate/)
- [5 words critical to agency management success (part 2)](https://sagaimpact.com/5-words-critical-to-agency-management-success-part-2/)
- [Are you ghosting your own agency?](https://sagaimpact.com/are-you-ghosting-your-own-agency/)
- [5 words critical to agency management success (part 1)](https://sagaimpact.com/5-words-critical-to-agency-management-success-part-1/)
- [Do you have employees or a team?](https://sagaimpact.com/do-you-have-employees-or-a-team/)
- [Outbound sales & your agency](https://sagaimpact.com/outbounds-sales-your-agency/)
- [The power of diplomacy as an agency leader](https://sagaimpact.com/the-power-of-diplomacy-as-an-agency-leader/)
- [Avoiding your agency's own AI bubble](https://sagaimpact.com/avoiding-your-agencys-own-ai-bubble/)
- [The hard truth about Imposter Syndrome](https://sagaimpact.com/the-hard-truth-about-imposter-syndrome/)
- [What to do when your client contact isn't the problem](https://sagaimpact.com/what-to-do-when-your-client-contact-isnt-the-problem/)
- [Advising clients in a polarized climate](https://sagaimpact.com/advising-clients-in-a-polarized-climate/)
- [Stop providing solutions before understanding your client's challenges](https://sagaimpact.com/stop-providing-solutions-before-understanding-your-clients-challenges/)
- [Avoiding your own AI bubble](https://sagaimpact.com/avoiding-your-own-ai-bubble/)
- [Supporting team members with mental and physical health challenges](https://sagaimpact.com/supporting-team-members-with-mental-and-physical-health-challenges/)
- [Evolution vs Revolution](https://sagaimpact.com/evolution-vs-revolution/)
- [Handling early client contract terminations with finesse](https://sagaimpact.com/handling-early-client-contract-terminations-with-finesse/)
- [Setting client expectations in the AI era](https://sagaimpact.com/setting-client-expectations-in-the-ai-era/)
- [How to stop worrying about scope creep](https://sagaimpact.com/how-to-stop-worrying-about-scope-creep/)
- [What to do when agency employees continue to over-service clients](https://sagaimpact.com/what-to-do-when-agency-employees-continue-to-over-service-clients/)
- [Is a focus on profitability masking pricing problems?](https://sagaimpact.com/is-a-focus-on-profitability-masking-pricing-problems/)
- [Building a passion-driven agency (featuring Emily Allard)](https://sagaimpact.com/building-a-passion-driven-agency-featuring-emily-allard/)
- [Do you sprinkle magic fairy dust?](https://sagaimpact.com/do-you-sprinkle-magic-fairy-dust/)
- [You don't need to be a visionary, but it helps to have a vision for your agency](https://sagaimpact.com/you-dont-need-to-be-a-visionary-but-it-helps-to-have-a-vision-for-your-agency/)
- [Find the right balance between planning and doing](https://sagaimpact.com/find-the-right-balance-between-planning-and-doing/)
- [How to handle unsolicited agency acquisition emails](https://sagaimpact.com/how-to-handle-unsolicited-agency-acquisition-emails/)
- [How to get past the Summer Slump](https://sagaimpact.com/how-to-get-past-the-summer-slump/)
- [How to handle your team when they don't love your clients](https://sagaimpact.com/how-to-handle-your-team-when-they-dont-love-your-clients/)
- [Give your team a cheat sheet to work better with you](https://sagaimpact.com/give-your-team-a-cheat-sheet-to-work-better-with-you/)
- [Turning employee departures into opportunities](https://sagaimpact.com/turning-employee-departures-into-opportunities/)
- [Ensuring AI is an asset — not a liability — for your agency](https://sagaimpact.com/ensuring-ai-is-an-asset-not-a-liability-for-your-agency/)
- [Providing your team with constructive feedback (featuring Ken Jacobs)](https://sagaimpact.com/providing-your-team-with-constructive-feedback-featuring-ken-jacobs/)
- [Why agencies get brought in too late by clients — and what to do about it](https://sagaimpact.com/why-agencies-get-brought-in-too-late-by-clients-and-what-to-do-about-it/)
- [Are you listening?](https://sagaimpact.com/are-you-listening/)
- [Are you helping your employees achieve their goals?](https://sagaimpact.com/are-you-helping-your-employees-achieve-their-goals/)
- [Can agency team members be more strategic?](https://sagaimpact.com/can-agency-team-members-be-more-strategic/)
- [Embracing change as an agency owner (featuring Tim Kilroy)](https://sagaimpact.com/embracing-change-as-an-agency-owner-featuring-tim-kilroy/)
- [Is it time to rewrite your job description as agency owner?](https://sagaimpact.com/is-it-time-to-rewrite-your-job-description-as-agency-owner/)
- [Limiting scope creep from the start](https://sagaimpact.com/limiting-scope-creep-from-the-start/)
- [Thought leadership for agency growth (featuring Melissa Vela-Williamson)](https://sagaimpact.com/thought-leadership-for-agency-growth-featuring-melissa-vela-williamson/)
- [Agencies shouldn't try to trap their clients](https://sagaimpact.com/agencies-shouldnt-try-to-trap-their-clients/)
- [Pricing psychology for agency clients](https://sagaimpact.com/pricing-psychology-for-agency-clients/)
- [Act like the expert that you are](https://sagaimpact.com/act-like-the-expert-that-you-are/)
- [Identifying and managing agency owner burnout](https://sagaimpact.com/identifying-and-managing-agency-owner-burnout/)
- [Stop avoiding project work for your agency](https://sagaimpact.com/stop-avoiding-project-work-for-your-agency/)
- [Agency owners review 2024 performance, assess outlook](https://sagaimpact.com/agency-owners-review-2024-performance-assess-outlook/)
- [Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)](https://sagaimpact.com/helping-pr-agency-clients-navigate-a-challenging-communications-climate-featuring-rachel-sales/)
- [Control what you can control](https://sagaimpact.com/control-what-you-can-control/)
- [Challenge mismatched expectations with clients early](https://sagaimpact.com/challenge-mismatched-expectations-with-clients-early/)
- [Preparing your agency for an uncertain future](https://sagaimpact.com/preparing-your-agency-for-an-uncertain-future/)
- [Agency owner survey shows optimism mixed with concern](https://sagaimpact.com/agency-owner-survey-shows-optimism-mixed-with-concern/)
- [Small PR and marketing agencies face economic uncertainty with cautious optimism](https://sagaimpact.com/small-pr-and-marketing-agencies-face-economic-uncertainty-with-cautious-optimism/)
- [How to support your team in times of stress (featuring Patrick Rogan)](https://sagaimpact.com/how-to-support-your-team-in-times-of-stress-featuring-patrick-rogan/)
- [Why are so many agencies sending spam?](https://sagaimpact.com/why-are-so-many-agencies-sending-spam/)
- [Choosing the right exit strategy as an agency owner](https://sagaimpact.com/choosing-the-right-exit-strategy-as-an-agency-owner/)
- [The power of meaningful conversations for agency growth](https://sagaimpact.com/the-power-of-meaningful-conversations-for-agency-growth/)
- [Managing remote workers without micromanaging](https://sagaimpact.com/managing-remote-workers-without-micromanaging/)
- [Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.)](https://sagaimpact.com/client-perspectives-on-agencies-in-2025-featuring-lee-mcknight-jr/)
- [The bell curve of profitability for agency clients](https://sagaimpact.com/the-bell-curve-of-profitability-for-agency-clients/)
- [Using AI the right way for agency biz dev](https://sagaimpact.com/using-ai-the-right-way-for-agency-biz-dev/)
- [Take the Q1 2025 Small Agency Owner Survey](https://sagaimpact.com/survey-2025-q1/)
- [Do you have trust issues?](https://sagaimpact.com/do-you-have-trust-issues/)
- [What freelancers should know before they become agency owners](https://sagaimpact.com/what-freelancers-should-know-before-they-become-agency-owners/)
- [Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim)](https://sagaimpact.com/communicating-in-the-face-of-chaos-confusion-and-conflict-featuring-karen-swim/)
- [Setting the right goals for your agency](https://sagaimpact.com/setting-the-right-goals-for-your-agency/)
- [How to get your team the mentorship they need](https://sagaimpact.com/how-to-get-your-team-the-mentorship-they-need/)
- [Are you addicted to learning?](https://sagaimpact.com/are-you-addicted-to-learning/)
- [AI no threat to agency employees learning fundamental skills](https://sagaimpact.com/ai-no-threat-to-agency-employees-learning-fundamental-skills/)
- [How agency owners can avoid scope creep (featuring Steve Guberman)](https://sagaimpact.com/how-agency-owners-can-avoid-scope-creep-featuring-steve-guberman/)
- [Stand tall where prospects think you come up short](https://sagaimpact.com/stand-tall-where-prospects-think-you-come-up-short/)
- [The value of getting satisfaction from client work](https://sagaimpact.com/the-value-of-getting-satisfaction-from-client-work/)
- [Should your agency pivot to a new focus amid economic shifts?](https://sagaimpact.com/should-your-agency-pivot-to-a-new-focus-amid-economic-shifts/)
- [Does your agency's website show who you are?](https://sagaimpact.com/does-your-agencys-website-show-who-you-are/)
- [Should your small agency be subcontracting for larger agencies?](https://sagaimpact.com/should-your-small-agency-be-subcontracting-for-larger-agencies/)

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