# SAGA

> Advice for PR & marketing agency owners


## Pages

- [The Agency Accelerator](https://sagaimpact.com/how-we-help/agency-accelerator/)
- [Succession and Exit Planning](https://sagaimpact.com/how-we-help/succession-and-exit-planning/)
- [Positioning and Growth](https://sagaimpact.com/how-we-help/positioning-and-growth/)
- [Profitability and Pricing Review](https://sagaimpact.com/how-we-help/profitability-and-pricing/)
- [Phone a Friend](https://sagaimpact.com/how-we-help/phone-a-friend/)
- [Ongoing Advisory Support](https://sagaimpact.com/how-we-help/ongoing-advisory-support/)
- [Agency Business Checkup](https://sagaimpact.com/how-we-help/agency-business-checkup/)
- [The Build to Own Guide](https://sagaimpact.com/build-to-own/guide/)
- [No Access](https://sagaimpact.com/no-access/)
- [Newsletter](https://sagaimpact.com/newsletter/)
- [MicroChip](https://sagaimpact.com/microchip/)
- [Articles](https://sagaimpact.com/articles/)
- [Who We Help](https://sagaimpact.com/who-we-help/)
- [PR Agency Valuation Calculator](https://sagaimpact.com/pr-agency-valuation-calculator/)
- [Order Completed](https://sagaimpact.com/tickets-order/)
- [Tickets Checkout](https://sagaimpact.com/tickets-checkout/)
- [Agency Health Assessment (Results)](https://sagaimpact.com/aha/aha-results/)
- [Agency Health Assessment (Interactive)](https://sagaimpact.com/aha/)
- [Agency Health Assessment - Thank You](https://sagaimpact.com/aha/aha-download/thank-you/)
- [Agency Health Assessment (Download)](https://sagaimpact.com/aha/aha-download/)
- [SAGA Events & Webinars](https://sagaimpact.com/events/)
- [Order Failed](https://sagaimpact.com/order-failed/)
- [Order Confirmation](https://sagaimpact.com/order-confirmation/)
- [Checkout](https://sagaimpact.com/checkout/)
- [Build to Own Overview](https://sagaimpact.com/build-to-own/)
- [Small Agency Talk Show Panelists](https://sagaimpact.com/podcasts/small-agency-talk-show/panelists/)
- [Small Agency Talk Show](https://sagaimpact.com/podcasts/small-agency-talk-show/)
- [AIM-GET: Talent](https://sagaimpact.com/aim-get/talent/)
- [AIM-GET: Execution](https://sagaimpact.com/aim-get/execution/)
- [AIM-GET: Growth](https://sagaimpact.com/aim-get/growth/)
- [AIM-GET: Management](https://sagaimpact.com/aim-get/management/)
- [AIM-GET: Identity](https://sagaimpact.com/aim-get/identity/)
- [AIM-GET: Ambition](https://sagaimpact.com/aim-get/ambition/)
- [The AIM-GET Framework for Agency Success](https://sagaimpact.com/aim-get/)
- [Small Agency Growth Alliance Forum](https://sagaimpact.com/saga/forum/)
- [Webinars](https://sagaimpact.com/webinars/)
- [2020 PR Agency Deal List](https://sagaimpact.com/agency-deal-list/2020-pr-agency-deal-list/)
- [2019 PR Agency Deal List](https://sagaimpact.com/agency-deal-list/2019-agency-deal-list/)
- [Agency Deal List](https://sagaimpact.com/agency-deal-list/)
- [Terms and Conditions](https://sagaimpact.com/terms-and-conditions/)
- [Search SAGA](https://sagaimpact.com/search/)
- [Project Management](https://sagaimpact.com/saga/resource-library/project-management/)
- [Resource Library](https://sagaimpact.com/saga/resource-library/)
- [Sample Legal Documents](https://sagaimpact.com/saga/resource-library/legal/)
- [Ask Chip](https://sagaimpact.com/ask/)
- [Podcasts](https://sagaimpact.com/podcasts/)
- [Insights](https://sagaimpact.com/insights/)
- [SAGA Newsletter](https://sagaimpact.com/subscribe/)
- [How We Help](https://sagaimpact.com/how-we-help/)
- [In the News](https://sagaimpact.com/about/in-the-news/)
- [Chats with Chip Podcast](https://sagaimpact.com/chats-with-chip/)
- [Chip Griffin](https://sagaimpact.com/about/team/chip-griffin/)
- [Leadership](https://sagaimpact.com/about/team/)
- [About Us](https://sagaimpact.com/about/)
- [Thank You for contacting us.](https://sagaimpact.com/thank-you-for-contacting-us/)
- [Thank You for Registering](https://sagaimpact.com/events__trashed/thank-you-webinar/)
- [Thank you for subscribing!](https://sagaimpact.com/thank-you-for-subscribing/)
- [Login](https://sagaimpact.com/login/)
- [Sample Human Resources Documents](https://sagaimpact.com/saga/resource-library/human-resources/)
- [SAGA Member Center](https://sagaimpact.com/saga/home/)
- [Thank You](https://sagaimpact.com/thank-you/)
- [Account](https://sagaimpact.com/account/)
- [Agency Leadership Podcast](https://sagaimpact.com/agency-leadership-podcast/)
- [Privacy](https://sagaimpact.com/privacy/)
- [Contact Us](https://sagaimpact.com/contact/)
- [Home](https://sagaimpact.com/)


## Posts

- [Are you building a business or a personal support team?](https://sagaimpact.com/are-you-building-a-business-or-a-personal-support-team/)
- [The audience has (and always will) matter most for PR and marketing leaders](https://sagaimpact.com/the-audience-has-and-always-will-matter-most-for-pr-and-marketing-leaders/)
- [What my shingles vaccine experience can teach agency owners](https://sagaimpact.com/what-my-shingles-vaccine-experience-can-teach-agency-owners/)
- [Managing “Shadow AI” at your agency](https://sagaimpact.com/managing-shadow-ai-at-your-agency/)
- [Agency pricing is more about risk than value](https://sagaimpact.com/agency-pricing-is-more-about-risk-than-value/)
- [What's the worst that could happen?](https://sagaimpact.com/whats-the-worst-that-could-happen/)
- [Rollups aren't as tasty as they sound](https://sagaimpact.com/rollups-arent-as-tasty-as-they-sound/)
- [The summer pipeline trap](https://sagaimpact.com/the-summer-pipeline-trap/)
- [How do you use AI today?](https://sagaimpact.com/how-do-you-use-ai-today/)
- [How can agency owners hold themselves accountable?](https://sagaimpact.com/how-can-agency-owners-hold-themselves-accountable/)
- [Working within constraints](https://sagaimpact.com/working-within-constraints/)
- [In the age of AI, people skills matter more than ever](https://sagaimpact.com/in-the-age-of-ai-people-skills-matter-more-than-ever/)
- [Is your agency easy to work with?](https://sagaimpact.com/is-your-agency-easy-to-work-with/)
- [Handling your agency employees' side hustles](https://sagaimpact.com/handling-your-agency-employees-side-hustles/)
- [Using AI to extend your agency’s PESO Model expertise](https://sagaimpact.com/using-ai-to-extend-your-agencys-peso-model-expertise/)
- [Are you easy to work with?](https://sagaimpact.com/are-you-easy-to-work-with/)
- [What to do when a client “fires” your agency](https://sagaimpact.com/what-to-do-when-a-client-fires-your-agency/)
- [AI is giving PR and communications a moment, but it won’t be easy](https://sagaimpact.com/ai-is-giving-pr-and-communications-a-moment-but-it-wont-be-easy/)
- [What the Agency AI Survey results mean for PR and marketing firms](https://sagaimpact.com/what-the-agency-ai-survey-results-mean-for-pr-and-marketing-firms/)
- [Where do these topics come from?](https://sagaimpact.com/where-do-these-topics-come-from/)
- [How agency owners can use AI as an always-on thought partner](https://sagaimpact.com/how-agency-owners-can-use-ai-as-an-always-on-thought-partner/)
- [Getting paid to learn](https://sagaimpact.com/getting-paid-to-learn/)
- [Stop making sacrifices your agency doesn't need you to make](https://sagaimpact.com/stop-making-sacrifices-your-agency-doesnt-need-you-to-make/)
- [Survey shows most owner-led agencies think they're ahead on AI. Most aren't.](https://sagaimpact.com/survey-shows-most-owner-led-agencies-think-theyre-ahead-on-ai/)
- [Focus on AI value, not cost](https://sagaimpact.com/focus-on-ai-value-not-cost/)
- [AI is everywhere. Judgment isn't.](https://sagaimpact.com/ai-is-everywhere-judgment-isnt/)
- [Preparing for your agency’s group presentations and pitches](https://sagaimpact.com/preparing-for-your-agencys-group-presentations-and-pitches/)
- [How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)](https://sagaimpact.com/how-ai-impacts-pr-agencies-and-solos/)
- [Get out of the weeds](https://sagaimpact.com/get-out-of-the-weeds/)
- [The AI free lunch is ending while the capability curve keeps climbing](https://sagaimpact.com/the-ai-free-lunch-is-ending-while-the-capability-curve-keeps-climbing/)
- [Rethink entry-level hiring to succeed in the AI era](https://sagaimpact.com/rethink-entry-level-hiring-to-succeed-in-the-ai-era/)
- [You can't be boring and basic to thrive](https://sagaimpact.com/you-cant-be-boring-and-basic-to-thrive/)
- [The agency squeeze is real, but cutting costs isn't the answer](https://sagaimpact.com/the-agency-squeeze-is-real-but-cutting-costs-isnt-the-answer/)
- [AI survey + Don't assume you know what employees want](https://sagaimpact.com/ai-survey-dont-assume-you-know-what-employees-want/)
- [Five words every agency owner needs to understand](https://sagaimpact.com/five-words-every-agency-owner-needs-to-understand/)
- [300 episodes in: what's changed, what hasn't, and what we got wrong](https://sagaimpact.com/300-episodes-in-whats-changed/)
- [Don't fall in love (with prospects) too soon](https://sagaimpact.com/dont-fall-in-love-with-prospects-too-soon/)
- [Hire people who understand how to solve problems](https://sagaimpact.com/hire-people-who-understand-how-to-solve-problems/)
- [The practices behind the prompts](https://sagaimpact.com/the-practices-behind-the-prompts/)
- [What the new LinkedIn algorithm actually means for agency owners](https://sagaimpact.com/what-the-new-linkedin-algorithm-actually-means-for-agency-owners/)
- [Explore a new AI briefing for agency owners](https://sagaimpact.com/explore-a-new-ai-briefing-for-agency-owners/)
- [Build the business you want to own, not the one you hope to sell](https://sagaimpact.com/build-the-business-you-want-to-own-not-the-one-you-hope-to-sell/)
- [Cheap AI won't last, but the agent era is already here](https://sagaimpact.com/cheap-ai-wont-last-but-the-agent-era-is-already-here/)
- [The one hand rule: you probably have too many direct reports](https://sagaimpact.com/the-one-hand-rule-you-probably-have-too-many-direct-reports/)
- [Your default should be trust](https://sagaimpact.com/your-default-should-be-trust/)
- [Holding companies discover retainers, call them "subscriptions"](https://sagaimpact.com/holding-companies-discover-retainers-call-them-subscriptions/)
- [Write the press release for your last day as an agency owner](https://sagaimpact.com/write-the-press-release-for-your-last-day-as-an-agency-owner/)
- [Hire for problem-solving ability first](https://sagaimpact.com/hire-for-problem-solving-ability-first/)
- [Curiosity fuels agency success – and survival](https://sagaimpact.com/curiosity-fuels-agency-success-and-survival/)
- [Who holds you accountable when you're the boss?](https://sagaimpact.com/who-holds-you-accountable-when-youre-the-boss/)
- [How much is a marketing or PR agency worth? (And what that really means for owners)](https://sagaimpact.com/agency-valuation/)
- [Build for TMRW to get more from your agency](https://sagaimpact.com/build-for-tmrw/)
- [Strategy is not your moat in the age of AI](https://sagaimpact.com/strategy-is-not-your-moat-in-the-age-of-ai/)
- [The PESO Model evolves for the AI era (and why your website isn't dead)](https://sagaimpact.com/the-peso-model-evolves-for-the-ai-era-and-why-your-website-isnt-dead/)
- [Boomerang hires can be good for your agency](https://sagaimpact.com/boomerang-hires-can-be-good-for-your-agency/)
- [Lead generation for agency owners who don't love sales](https://sagaimpact.com/agency-lead-generation/)
- [Taking away their toys](https://sagaimpact.com/taking-away-their-toys/)
- [Building the ideal agency: wrestling with the tough decisions](https://sagaimpact.com/building-the-ideal-agency-wrestling-with-the-tough-decisions/)
- [The truth about agency profit margins (and why benchmarks mislead owners)](https://sagaimpact.com/agency-profitability/)
- [Introducing Sage, Chip's AI alter ego](https://sagaimpact.com/introducing-sage-chips-ai-alter-ego/)
- [Wake up or get left behind: AI is forcing your hand](https://sagaimpact.com/wake-up-or-get-left-behind-ai-is-forcing-your-hand/)
- [Why marketing your own agency is harder than marketing for clients](https://sagaimpact.com/why-marketing-your-own-agency-is-harder-than-marketing-for-clients/)
- [Build to Own: Getting More From Agency Ownership](https://sagaimpact.com/build-to-own-getting-more-from-agency-ownership/)
- [Stop using the wrong yardstick to measure agency success](https://sagaimpact.com/stop-using-the-wrong-yardstick-to-measure-agency-success/)
- [Stop letting your website embarrass you](https://sagaimpact.com/stop-letting-your-website-embarrass-you/)
- [Stop chasing AI tools: Start with what actually hurts](https://sagaimpact.com/stop-chasing-ai-tools/)
- [Agency time tracking: The complete guide](https://sagaimpact.com/agency-time-tracking-the-complete-guide/)
- [You're not using AI enough](https://sagaimpact.com/youre-not-using-ai-enough/)
- [Rediscovering your agency's founding spark](https://sagaimpact.com/rediscovering-your-agencys-founding-spark/)
- [How to break the agency feast-or-famine cycle](https://sagaimpact.com/how-to-break-the-agency-feast-or-famine-cycle/)
- [What's your big idea for 2026?](https://sagaimpact.com/whats-your-big-idea-for-2026/)
- [Embracing innovation to survive and thrive in 2026](https://sagaimpact.com/embracing-innovation-to-survive-and-thrive-in-2026/)
- [Balancing skills and personality when hiring a new team member](https://sagaimpact.com/balancing-skills-and-personality-when-hiring-a-new-team-member/)
- [Firing underperforming team members](https://sagaimpact.com/firing-underperforming-team-members/)
- [AI myths agencies must avoid](https://sagaimpact.com/addressing-ai-misconceptions-in-client-relations/)
- [Do agency mission and values statements matter? And is yours even accurate?](https://sagaimpact.com/do-agency-mission-and-values-statements-matter-and-is-yours-even-accurate/)
- [5 words critical to agency management success (part 2)](https://sagaimpact.com/5-words-critical-to-agency-management-success-part-2/)
- [Are you ghosting your own agency?](https://sagaimpact.com/are-you-ghosting-your-own-agency/)
- [5 words critical to agency management success (part 1)](https://sagaimpact.com/5-words-critical-to-agency-management-success-part-1/)
- [Do you have employees or a team?](https://sagaimpact.com/do-you-have-employees-or-a-team/)
- [Outbound sales & your agency](https://sagaimpact.com/outbounds-sales-your-agency/)
- [The power of diplomacy as an agency leader](https://sagaimpact.com/the-power-of-diplomacy-as-an-agency-leader/)
- [Avoiding your agency's own AI bubble](https://sagaimpact.com/avoiding-your-agencys-own-ai-bubble/)
- [The hard truth about Imposter Syndrome](https://sagaimpact.com/the-hard-truth-about-imposter-syndrome/)
- [What to do when your client contact isn't the problem](https://sagaimpact.com/what-to-do-when-your-client-contact-isnt-the-problem/)
- [Advising clients in a polarized climate](https://sagaimpact.com/advising-clients-in-a-polarized-climate/)
- [Stop providing solutions before understanding your client's challenges](https://sagaimpact.com/stop-providing-solutions-before-understanding-your-clients-challenges/)
- [Avoiding your own AI bubble](https://sagaimpact.com/avoiding-your-own-ai-bubble/)
- [Supporting team members with mental and physical health challenges](https://sagaimpact.com/supporting-team-members-with-mental-and-physical-health-challenges/)
- [Evolution vs Revolution](https://sagaimpact.com/evolution-vs-revolution/)
- [Handling early client contract terminations with finesse](https://sagaimpact.com/handling-early-client-contract-terminations-with-finesse/)
- [Setting client expectations in the AI era](https://sagaimpact.com/setting-client-expectations-in-the-ai-era/)
- [How to stop worrying about scope creep](https://sagaimpact.com/how-to-stop-worrying-about-scope-creep/)
- [What to do when agency employees continue to over-service clients](https://sagaimpact.com/what-to-do-when-agency-employees-continue-to-over-service-clients/)
- [Is a focus on profitability masking pricing problems?](https://sagaimpact.com/is-a-focus-on-profitability-masking-pricing-problems/)
- [Building a passion-driven agency (featuring Emily Allard)](https://sagaimpact.com/building-a-passion-driven-agency-featuring-emily-allard/)
- [Do you sprinkle magic fairy dust?](https://sagaimpact.com/do-you-sprinkle-magic-fairy-dust/)
- [You don't need to be a visionary, but it helps to have a vision for your agency](https://sagaimpact.com/you-dont-need-to-be-a-visionary-but-it-helps-to-have-a-vision-for-your-agency/)
- [Find the right balance between planning and doing](https://sagaimpact.com/find-the-right-balance-between-planning-and-doing/)
- [How to handle unsolicited agency acquisition emails](https://sagaimpact.com/how-to-handle-unsolicited-agency-acquisition-emails/)
- [How to get past the Summer Slump](https://sagaimpact.com/how-to-get-past-the-summer-slump/)